Brick and mortar is so last year.
Move aside store fronts.
The new black?
Army pop tents connected to vintage Airstreams, right on Spring Street.
I personally love to study brilliant marketing.
And Aether (as in Eee-ther) is greek mythology for the heavens, the clear sky, the substance composing all heavenly bodies.
Their collection of sportswear lines the tent and Airstream in neat rows on camping hooks and industrial pipe, giving outdoor enthusiasts a fresh form of shopping, right in the great outdoors.
Think Roots from Canada…whose coats I absolutely covet.
Retooled with style names like Atmosphere, Cloud, Stormy…
Feeling the air, earth, fire and water yet?
aetherapparel.com
